Dumb Jobs Free Essays

Idiotic Jobs Many of us will work various stupid employments in our lives before we at long last get subsided into a permanentâ position. Idiotic employments, for example, functioning as an attendant like the storyteller in the article: â€Å"Stupid Jobs Are Good to Relax With†. Two or three different models would be employments in a drive-thru eatery or a retail location. We will compose a custom article test on Stupid Jobs or on the other hand any comparable point just for you Request Now In the paper, the storyteller specifies that for the recent years he has depended on these â€Å"stupid jobs† so as to make a sufficient living to get past life, while as yet learning at school. I thinkâ what the creator is stating here is exceptionally obvious in light of the fact that numerous understudies in college or collegeâ are still sincerely busy reading for that future full time profession, yet are stillâ being compelled to maintain these sources of income, low maintenance, so as to pay their educational cost and different costs that accompany college life nowadays. Costs, for example, living arrangement, dinners, telephone bills and numerous others. As the title says, moronic employments are a great idea to unwind with. All through the exposition, the creator is continually attempting to speak with the crowd that in these occupations you are permitted to be lethargic and that simply appearing and being there for your work day is adequate. This is the point at which I start to differ with him since I accept that these transitory employments should in any case be paid attention to so as to keep the activity, however to likewise remove whatever number life exercises and regular occupation abilities as could be allowed. This will clearly assist you with having a superior future in different occupations and professions. When all is said in done, I don’t feel that these employments are totally futile like the writer is causing them to appear at changed minutes in the paper. At last, as I would see it these â€Å"dumb† occupations assume a tremendous job in our general public. They help create significant employment aptitudes and give teenagers and youthful grown-ups some additional cash that they would then be able to go spends and help out the economy. They likewise give youngsters something to keep them occupied and to take their brains off school or family life for a piece. In this way, generally speaking these occupations can be helpful from numerous points of view and ought not be disregarded as silly. The most effective method to refer to Dumb Jobs, Essay models

A Comparative Study About the Theme of Suffering and Struggling of Mankind free essay sample

The main goal of this investigation is to demonstrate that writing is a strong medium to voice people’s desire for opportunity and change. It shows how human qualities, similar to love and pardoning rise as heavenly force and capacity as panacea in tough situations to quiet the fever of social malady. Charles Dickens â€Å"A Tale of Two Cities† begins in 1775 when Dr. Manette, detained shamefully 18 years back, has been discharged from the Bastille jail in Paris. His little girl, Lucie, who had thought he was dead, carries him to England. a long time later, a Frenchman called Charles Darnay blamed for passing English insider facts to the French and Americans during the American Revolution. Be that as it may, He is discharged when observers can't distinguish him in light of Darnays likeness to his legal counselor Sydney Carton. After that Darnay and Carton become hopelessly enamored with Lucie Manette. Container discloses to Lucie that would make any forfeit for her. In any case, Lucie weds Darnay and they have a little girl. In the interim, in France, Darnays uncle the Marquis St. Evremonde is killed in his bed for wrongdoings submitted against the individuals. Darnay told Dr. Manette about his relationship to the Marquis, yet nobody else. Following a couple of years The French Revolution breaks out and Darnay gets a letter from a companion improperly detained in Paris and asked the Marquis (Darnay) for help. Realizing that the excursion will be hazardous, Charles feels obliged to proceed to support his companion. Headed straight toward Paris, Darnay (St Evremonde) is perceived by the horde and brought to jail in Paris. the Defarges denounced him and he is condemned to death inside 24 hours. Sydney Carton has effect on one of the corrections officers and can enter the cell; medicate Darnay, trade garments, and have the prison guard expel Darnay, leaving Carton to pass on in his stead. In Tharwat Abaza Shayaa Min ElKhoof , Atris the grandkid turns into a duplicate of his granddad on pitilessness, persecution, oppression and culpability. He startles and controls the life of the needy individuals in El-Dahashna town. He adores Foada since youth yet she dismissed his adoration after he turned into a despot simply like his granddad who raised him, Atris proposes to Foada yet she can't. Be that as it may, her dad, fearing Atris, declares that Foada consents to wed him. Atris weds Foada however she dismisses him and reveals to him that the marriage is void since she didn’t concur. Atris goes insane and lights to burn down her father’s land and numerous farmers’ land. Shekh Ibrahim, a savvy man in the town, incites the town against Atris and his posse announcing that â€Å"Atris’s union with Foada is void† Atris forestalls the water and the ranchers can’t inundate their properties, in any case, Foada challenges his requests and permit the water to flood the grounds. Principle time, in a response to Shekh Ibrahim refusal to advise the individuals that Atris union with Foada is legitimate; Atris kills his child in his big day. At last the villagers’ rebel against Atris and his group and consume him secured his royal residence. These incredible authors advocate freedom and poise of people which are inescapable, nurturing powers, without which presence of a humanized society is unimaginable. The chose books present pictures of man’s battle against undemocratic malice powers. These books are recognized with their message that no despot can hold individuals under concealment for quite a while. Man can't live by bread alone; â€Å"freedom† (both physical and scholarly) is the most significant food to keep the human spirit alive. In the two books we have that negative legend who never attempts to draw his own destiny. In A Tale of Two Cities Darnay is the child of a dead French aristocrat, and the nephew to the present senator. Rather than attempting to support the poor residents, or attempting to make his uncle treat them better, or even to dismiss him, he leaves for England to get away and separation himself from his family name. Additionally Atris, who was a benevolent adolescent, cherishes the poor ranchers and has sympathy for them, went to be a duplicate of his granddad, the person who raised him. Them two, Atris and Darnay, are negative characters. Then again, the two fundamental female characters in the books are not comparable. Lucie Manette is a static character while Foada is an amazingly unique one. In spite of the fact that Lucie is one of the fundamental characters, she exemplifies the attributes of affection, absolution, and a youngster like confidence. From the earliest starting point as far as possible of the book she pardons individuals and places total confidence in her dad and companions. She does nothing to support her dad, her significant other or her daughter. Be that as it may, Foada does heaps of things to help other people. At the absolute starting point, she prompts Atris a ton. At that point, she remains against Atris the despot, opens the water lock, testing Atris’s request, to assist the ranchers with irrigating their territories, lastly she joins the residents upheaval against Atris and his posse. The two extraordinary journalists Abaza and Dickens present the sentiment subject with social authenticity. While the principle plots are about the rebellion and upset subjects, the sub plot is about adoration. In Shayaa Min ElKhoof , Foada and Atris love one another, yet Foada sets her adoration aside and devotes her heart to her poor town. When Atris changed and turned into a despot, notwithstanding her extraordinary love to him, she remains against him and joins the villagers’ transformation. A Tale of Two Cities exhibits how love can be appeared through magnanimous or conciliatory acts. Sydney Carton forfeits his life so Darnay may live, Little Lucie may have a dad, and Lucie may have a spouse. At the point when he thinks, I see the lives for which I set out my life, quiet, valuable, prosperous and glad, in that England which I will see no more. He believes that his affection carried him to make the penance, and that it was the best activity. Another significant topic the scholars managed is the parenthood subject. Specialist Manette makes an incredible penance out of affection when he lets Charles Darnay, the nephew of his imprisioner, wed his little girl. Darnay says, We know n ow, what a battle you made of old. We know now and we thank you with everything that is in us, and all our affection and obligation. Specialist Manette could have decided to deny the marriage, yet rather his affection drives him to forfeit. Then again, Foadas father Hafez being a defeatist individual he decides to forfeit his solitary girl when Atris proposes to her. He didn't attempt to represent his young lady; in any case, he presents her to Atris and lets her face him in solitude. Retribution is additionally examined in the two books. As a result of a family catastrophe, Madame Defarge , in A Tale of Two Cities, picks the street of scorn and retribution. St. Evremonde executed her dad and sibling and assaulted her sister. Be that as it may, Madame Defarge as opposed to rendering retribution of St. Evremonde , who was at that point executed by a resident, she chooses to render retribution of his race. She is too visually impaired about her vengeance want that carried her to the method of wickedness. In any case, in Shayaa Min ElKhoof , Shekh Ibrahim isn't blinded about his retribution. Atris killed his lone child in his big day. In any case, Shekh Ibrahim bolsters Foada, the spouse of the person who executed his child, and requested that the entire town bolster her and help her. At last, vengeance carries disaster to the individual who is fixated on it. Shekh Ibrahim lived fulfilled while Madame Defarge was slaughtered. The homicide of the Marquis, in A Tale of Two Cities, and Atris , in Shayaa Min ElKhoof , is very huge. St. Evremonde is found cut to death in his bed. Additionally Atris is scorched alive in his royal residence. Both are undependable in their homes and no despot will be protected anyplace. Both have a merited frightful emotional end. At last, in managing the recorded subject of transformation and looking for opportunity Shayaa Min ElKhoof comes exceptionally near â€Å"A Tale of Two Cities†. In this way, while closing this relative investigation, we could find that endeavor inquire about in writing is an illuminating work.

Summers

Summers We spent our last three summers at home. That’s not super common for MIT students, and probably college students in general. Many do internships, travel, stay on campus or any combination of the above. So since our experience doesnt seem to be as common, and this is technically our last undergraduate summer, we wanted to outline what we’ve done in each summer! Freshman Summer We took the summer off! We pretty much knew throughout our freshman year that we would just take the summer off. We had anticipated feeling burnt out, and really wanted to give ourselves a break. Plus, we were still focusing on adjusting to and getting used to college life, so applying to internships or looking for summer UROPs just wasnt really on either of our minds. And we were lucky enough to be in a position where taking the summer off and living at home was an option (we realize that is not the case for everyone), so we didn’t feel any pressure to search for summer opportunities. That summer we traveled to Israel for our cousin’s Bar Mitzvah, traveled to Moscow with our family, drew a lot, worked together to make an animated short, and worked a lot on our blogger application! Overall, we really enjoyed this summer and were very happy with our decision to take a break. We took the time to decompress from the rush of MIT, and also got the chance to build upon and learn new skills! Sophomore Summer We did a remote UROP and Frolicked in a VR lab Starting in sophomore year, part of our MIT atmosphere included a rush to look for summer opportunities. Hearing about so many peoples really cool and prestigious summer plans put this kind of “pressure-desire” 01 both an external pressure (“aaa this person is doing xyz, I should also be doing xyz”) and an internal desire (“omg this person is doing xyz, wouldn’t it be so cool if I could also do xyz!”)  for us to look for jobs and to hopefully (crossing our fingers and toes) get them too.   So throughout sophomore year, we very actively applied to Internships and UROPs…. And then got rejected from most of them. This was really our first foray into the world of resumes and cover letters. Looking back, our main mistake was applying to jobs that we were under-qualified for. This made writing cover letters difficult and, reading them back now, they were not great. So, we were left jobless in the middle of the sophomore spring semester with only a few weeks left to find something to do before the summer, and around that time, because of said “pressure-desire,” that felt like a Bad Thing. Luckily, we got an email about UROP openings in the MIT Teaching Systems Lab. They were looking for people with visual art or animation or game-related experience, so we were immediately drawn. We both applied, both got interviews soon after, and then got the positions! This was a huge relief. But after telling our parents about this opportunity that we had to stay on campus the whole summer working at TSL, they told us they really wanted us to be home for the summer02 Our parents, not having grown up in the US nor gone to college, don’t fully understand the college “culture” of doing summer internships or jobs. They also miss us during the school year a lot. So they didn’t see the value in us staying on campus to UROP that summer, and really didnt like the idea of us not being home. , and to ask if we can work remotely at TSL instead. At first we were reluctant to even ask TSL if working remotely was an option. Again, we felt this “pressure-desire” to be on campus during one of our summers because it felt like such a quintessential part of the MIT experience. But after being grumpy about it for a bit, we ended up compromising with our parents, and found out from TSL that working remotely was in fact an option! That summer we made character designs, logos, and animations for various projects with the on-campus UROPs . We communicated with our supervisor and the other on-campus UROPs via skype and email, and shared our work via google drive. It all worked smoothly and we felt that we got a lot out of the experience! Since, we did have a lot of free time on top of TSL (we were putting in about 5-10 hours per week), we also decided to reach out to professors in local universities to see if there were any projects we could potentially help out with in person. We got a positive response from one professor in Florida International University who was the head of a new VR lab there, telling us that we could “frolic” in her lab (which we found really amusing XD). We spent a lot of time troubleshooting and trying to get the HTC Vive they had in the lab to actually work. After an absurdly long time of trouble shooting, we discovered that the USB port it was plugged into was just broken. Aside from that we played around with Unity and tried to make a few scenes to view in the headset, which we were able to do after we got the headset working. And on the side, we did art things, cooked, went on a lot of walks/power walks around our neighborhood, read some books/graphic novels, caught up on shows/movies, started going to Pilates with our mom, and saw a sea turtle! Despite sophomore years job hunt stress, we actually, to our surprise, ended up with a great summer at home! On campus, in the blur and rush of the semester, we got really caught up in the *idea* of a Summer Job. And with that, on some level, we equated being at home with failure that the only reason we’d be at home was if we failed at finding a job. But when that summer finally started, and we were away from the MIT bubble, we remembered why we loved our freshman summer so much. We remembered that we just really like being at home. We remembered that there is nothing wrong with *choosing* to be home. We remembered that we can still be productive, and creative, and artistic at home. We remembered that we needed to relax and recover from the year. We remembered that we just have a few summers left before graduating, before real adulthood, and it’s okay to take advantage of that. Junior Summer We are doing Computer Graphics Research at University of Miami Learning from Sophomore year, this year we approached the job hunt more reasonably. Yes, we were still stressed, and yes, we still felt the “pressure-desire”, and yes, we were still really hoping to get accepted to internships because that would be really cool. But, we were not nearly as hung up on the idea that we needed an internship. So we went through the whole process again: cover letter, resume, submit. We applied to a lot of things, but in the end didnt get accepted to any again. However, we did make it further into the process than the previous year, and that made us happy! We learned from our unsuccessful sophomore search and applied to things that were more suited to our skills. We both got to the interview stage of a few companies, and even though we didnt make it past that, we were still happy with our progress! Another thing we did better this year than last was finding a back-up plan before we knew we needed one. After thoroughly enjoying two summers at home, we knew that an optimal back-up plan would be one that would let us do the same thing again. So we emailed two professors from University of Miami, and got a positive response back from one of them. We set up a meeting with him over spring break, where he explained the projects he was working on, and they all seemed really interesting to us. After this meeting we became super happy with this backup plan and really calmed down about our summer plans. Honestly, even though this was a “back-up plan” we kind of became more excited about the work wed be doing there, plus the prospect of being home again, than the work we would be doing in some of the internships we applied/interviewed for. So far, this summer has been great! Our project is to add features to/refactor the code of/fix CPU and GPU implementations of a visualization tool for complicated 3D surfaces. We’ve been having bi-weekly meetings with our supervisor where we check in on our progress/get help on things we are stuck on. On a side note, UMs campus is really pretty and green and alive! They also have these really comfy swingy booths! The other days of the week, we work from home, which is awesome! Our project lets us learn by doing, which has felt rewarding when we get things right, and we feel like we’re getting prepared to hopefully take Computer Graphics next fall! Other work-unrelated activities were similar to last summer reading, watching tv shows/anime, making art, going to pilates, walking, and cooking/baking! So yup, those are our summers :A :D both an external pressure (“aaa this person is doing xyz, I should also be doing xyz”) and an internal desire (“omg this person is doing xyz, wouldn’t it be so cool if I could also do xyz!”) back to text ? Our parents, not having grown up in the US nor gone to college, don’t fully understand the college “culture” of doing summer internships or jobs. They also miss us during the school year a lot. So they didn’t see the value in us staying on campus to UROP that summer, and really didn't like the idea of us not being home. back to text ?

The blind man from Cathedral by Raymond Carver - 600 Words

The blind man from Cathedral by Raymond Carver Raymond Carver wrote a short story called ‘‘The cathedral’’, it is about a woman who has a long time friend and he is blind. He comes at her house to see her and then realize that she as a husband. At the beginning, the husband has a good vision but he is the one who seems blind. The husband is speaks and do signs when he is talking to Robert, the blind man, the husband is kind of ‘‘blind’’ because he does not notice and understand what it is for Robert to be blind. What does it mean or how it changes his life to be a person who cannot see anything, to be a blind man. The husband seems very uncomfortable, Robert makes him feel that he is not in the right place. The husband is always†¦show more content†¦The husband does not realize and thinks that the blind mind is like him, that he is intelligent, he has emotions, and ideas. He almost sees him as an alien from another planet, a kind of strange animal coming from no where. Wilky 2 The husband really does not know what to say, what to do and how to act with Robert. Here is an example of that, they have just finished eating and they are going in the living room. The husband describes his thoughts about what happened in the room The husband shows that he does not like the fact that Robert is with them by the way he is acting. Robert is not a human, not a person, this is it, he is just a blind man that is what the husband thinks in his mind since the beginning. The story goes on and on, the relation between the husband and Robert is positively going forward and the husband is acting differently because he is starting to treat him like a human. During dinner, the husband shows that he is starting to feel good according to Robert The husband realize that Robert is not an animal and that he is eating with is fork and knife just like him and his wife and not with his hands like a monkey. He is shocked and fascinated by the fact that Robert can do that. At this point of the story, this is a very important moment according to the relation between the blind man and the husband. It is the first time that the narrator sees Robert as an human and not a different type of person. He is startingShow MoreRelatedCathedral By Raymond Carver Analysis1631 Words   |  7 Pages Cathedral is a short story written by American writer and poet Raymond Carver. (2017) The story was first published in The Atlantic Monthly in 1981 and appeared in The Americas Best Short Stories in 1982. (2012) In the short story cathedral, the narrator’s wife’s blind friend is coming to visit. The narrator isn’t thrilled about his wife’s blind friend coming to visit nor is he happy that the man is blind. Later in the evening the narrator experiences a life changing realization of the true meaningRead MoreAn Analysis Of Cathedral By Raymond Carver1441 Words   |  6 Pages Cathedral Research Paper The short story â€Å"Cathedral†, by Raymond Carver, is a thought provoking piece that focuses on the transition a man goes through to see the world with his soul. The story gives hope that people can change if given the chance to be better people. Over the course of the story, Carver uses both diction and description to explore themes in religion and morality. â€Å"Cathedral† depicts a husband and a wife as they prepare and entertain a friend of the wife. The husband, the narratorRead MoreAnalysis Of The Story Cathedral 1734 Words   |  7 PagesIntroduction Cathedral is a famous short story by American writer and poet Raymond Carver. The story was first published in The Atlantic Monthly in 1981 and appeared in The Americas Best Short Stories in 1982. In the short story cathedral, the unnamed narrator’s wife’s blind friend is coming to visit. The narrator isn’t thrilled about his wife’s blind friend coming to visit nor is he happy that the man is blind. Later in the evening the narrator experiences a life changing realization of the trueRead MoreThe Lives and Works of Raymond Carver1692 Words   |  7 PagesWith a unique and brilliant style of writing, Raymond Carver has left a lasting and outstanding impact on the history of short stories. Even though Raymond Carver left a long impact, his life was of the opposite. Like Raymond Carver’s famous award winning stories, his life was short. Raymond Carver was born on May 25th, 1938 in Clatskanie, Oregon, a mill town on the Columbia River. Carver grew up in Yakima, Washington. Carver had three members to his small family, his mother, his father, and brotherRead MoreCathedral (by Raymond Carver)1131 Words   |  5 PagesCathedral: A Lesson for the Ages Raymond Carver s short story, Cathedral, portrays a story in which many in today s society can relate. We are introduced from the first sentence of the story to a man that seems to be perturbed and agitated. As readers, we are initially unsure to the reasoning s behind the man s discomfort. The man, who seems to be a direct portrayal of Raymond Carver himself, shows his ignorance by stereotyping a blind man by the name of Robert, who has come to stay withRead MoreThe Cathedral By Raymond Carver Essay937 Words   |  4 Pages â€Å"Cathedral† Born on May 25, 1938 in Clatskanie, Oregon, Raymond Carver was destined to be a writer. He was a son of a sawmill worker and grew up working hard majority of his life. He married year after he finished high school and had two children with his wife at the time. He raised and supported his children with normal working class jobs such as delivering, janitorial and gas station services. Carver discovered his interest in writing after taking a creative writing course in collegeRead MoreAnalysis Of Raymond Carver s Cathedral 1097 Words   |  5 PagesSeptember 2015 Cathedral by Raymond Carver In this short story by Raymond Carver begins with a man whose wife invited a good friend over named Robert and is blind. Before Roberts Arrival, the wife’s husband, whose name is Bub, does not know what to make out of his wife’s good friend Robert coming over to their house. Carver utilizes a story of a blind man who changes Bub’s outlook in life. Through the narrators changing character, theme of loneliness and jealousy, and the cathedral being a symbolRead MoreRaymond Carver with Cathedral and John Updike with AP979 Words   |  4 PagesRaymond Carver with â€Å"Cathedral† and John Updike with â€Å"AP† â€Å"Cathedral† and AP both short stories written during the same century. But even though they both introduce stereotypical characters that somehow change their view of the world, they have many more different aspects. The stories differ in atmosphere and the quantity of people involve in each story. The story â€Å"Cathedral† only took place in a family house with only the husband, wife who can be qualified as a static character tried to killRead MoreAnalysis Of Raymond Carver s The Cathedral 863 Words   |  4 Pages One of the Raymond Carver story where we can find a lot of religion symbols; it is â€Å"Cathedral.† The story develops an ironic situation in which a blind man teaches a sighted man to truly â€Å"see† for the first time. Near the end of the story, Carver has these two characters work together on a drawing of a cathedral, which serves as the symbolic heart of the story. The cathedral represents true sight, the ability to see beyond the surface to the true meaning that lies within. The narrator’s drawingRead MoreAP and Cathedral Comparison Essay1617 Words   |  7 PagesMallory Russell 06/12/15 Comparison Essay ENG 102 Online â€Å"Cathedral† by Raymond Carver versus â€Å"A + P† by John Updike In the short stories â€Å"Cathedral† by Raymond Carver and â€Å"A + P† by John Updike the protagonists experience an epiphany that change their restricted way of thinking. The main character, â€Å"Sammy† in John Updike’s, â€Å"A + P† is a teenage boy working in the town grocery store. Sammy experiences an epiphany when he decides to quit his job at the grocery store. He quit because he believed

What Everybody Is Saying About Writing a Dissertation Is Wrong and Why

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Morality of Homosexuality According to Rachels Free Essays

The ethics and morality of homosexuality and homosexual acts have been debated and questioned by many groups of people using several moral approaches to argue their point. It seems that the group of people who are most against homosexuality are religious groups, specifically Christians. Homosexuality however is not morally wrong and many arguments will be presented to refute the claims by those who do believe that homosexuality is unethical and morally wrong. We will write a custom essay sample on Morality of Homosexuality According to Rachels or any similar topic only for you Order Now The approaches that is used the most to argue that homosexuality and the acts that are involved are morally wrong which is used most by Christians is the Theory of Natural Law. Now there are three main points to this theory and the first point is that it is believed that â€Å"everything in nature has a purpose† (Rachels Rachels, 2012). Aristotle, who is very well known and respected stated that if everyone believes that nature makes objects for a specific purpose, and that this believe is correct, then, nature makes things for the sake of man. Christians believe that God created things in nature for a specific plan and so if that specific plan can not be carried out, then it should not be done and therefore is morally wrong. To connect this part of the Theory of Natural Law to thoughts about homosexuality, one of the main arguments against homosexual acts is that it is â€Å"unnatural. † Christians believe the act of homosexual sex is immoral because it does not end in the production of life, which according to them are the main purposes of sex, to create life. This argument is easily refuted however. When using the evolutionary sense of the term â€Å"unnatural,† which is how most Christians use it in their arguments, they mean that homosexuality is morally wrong because it involves the unnatural use of body parts. It is believed by some, that because God had created genitals and the act of sex for procreation, and homosexual sex can not end in procreation, that those individuals engaging in those acts are using their body parts for something it they were not intended for. Therefore, what they are doing is wrong. However, there are many couples that are sterile, who will never have the opportunity to procreate, and yet as long as the sex is heterosexual, Christians do not condemn them. The Roman Catholic church who does not agree with the use of birth control, still allows couples to have sex if they are infertile or during pregnancy (Mappes, Zembaty DeGrazia, 2012). Therefore the Catholic church can claim that if the body parts are not being used for the purpose of procreation then it is unnatural and immoral otherwise they would be contradicting their own practices. Besides, as pointed out in the book by Mappes, Zembaty DeGrazia (2012), we have multiple purposes for our organs and body parts. Just because we use our mouths to not only breath, consume nutrients and communicate, but also to chew gum and lick stamps, does not mean that those acts are immoral. Even though our moths were not originally intended to chew gum or lick stamps, does not mean that those acts are unethical. Besides, it is also recognized by Christians that a second purpose of heterosexual sex is to bond and connect with your partner and to express love. Homosexuals use their genitals during sexual acts for those same reasons as well. So, it stands to show that Homosexuality and Homosexual sex are not immoral and unethical due to the â€Å"unnatural† use of their sex organs. A second part to the Theory of Natural Law is the belief that all things unnatural are bad and that what is and what ought to be should be the same or else it is morally wrong. The example that Rachels Rachels (2012) gives is that Beneficence is morally right. That we should always act in the best interest of others because we care. If we do not care and therefore are not working in the best interest of others, then were are not being beneficent and that is morally wrong. Those who do not care and do not practice beneficence are often regarded as wrong. For example, these such individuals may be diagnoses with a mental illness called antisocial personality disorder because those who do not care, couldn’t possibly be well. It is believed that these individuals ways of thinking are wrong and therefore should be fixed. So, because society believes that people ought to be beneficent and therefore if they are not, then their actions are morally wrong. Rachels Rachels (2012) then points out that sex produces babies, that is fact. But does it then follow that sex ought to produces babies? Not necessarily. Those who have genetic mutations that could produce offspring with those same genetic mutations or diseases could be said ought not to have babies because it would perpetuate pain and suffering. Should it follow then those individuals ought not to have sex at all? It is not considered morally wrong for those with genetic illness to have sex, but it maybe thought to be morally wrong for them to produce a child. So, what is and what ought to be are different. In regards to Homosexuality, some believe that those individuals ought not to have sex because it is not an innate desire and therefore is unnatural. And as stated before that in which is unnatural ought not to occur according to the Theory of Natural Law. It is argued that References Rachels, J. , Rachels, S. (2012). The elements of moral philosophy. New York, NY: McGraw-Hill. Mappes, T. A. , Zembaty, J. S. , DeGrazia, D. (2012). Social Ethics: Morality and Social Policy. New York, NY: McGraw-Hill. How to cite Morality of Homosexuality According to Rachels, Papers

Polaroid Case Essay Example

Polaroid Case Paper Polaroid Case Objectives * Introduces the construction and use of statistical process control (SPC) charts and an understanding of the relationship between SPC and conformance quality. * Creating the strategy and implementation steps for transforming an operation from inspection-based to one that relies on statistically controlled process. * Understanding the complex human and organizational problems that occur when the basic operating philosophy is changed. * Applying quality tools to assess the root causes of defect problems. Understanding the limits of product sampling and inspection methods, especially for a product that is destroyed by the inspection process itself Assignment: In the mid 1980s, one of Polaroids instant film plants is reassessing its traditional approach to quality and is trying to move itself onto a new improvement path. Management must decide what recently gathered data reveal about process control and what actions are appropriate. What is the magnitude of cost of quality problems at the R2 plant? How effective were its past procedures for quality management? Using the data in the exhibits and the note on process control charts, construct and analyze the appropriate SPC charts. What conclusions should Rolfs draw? What recommendations would you make to Rolfs in order to address both near- and longer- term issues? How did Polaroid maintain quality film cartridges before Project Greenlight? What are the implications of that approach What is Rolfs strategy for Project Greenlight? From your analysis of the pod weights, is the pod-making process in control? What about the finger height of the injection molded plastic end cap? How can you begin to understand whats going on here? Is the pod weight process a capable process? How is capability determined? What is your assessment of Project Greenlight? Is the quality better or worse as a result of Project Greenlight? Process control at Polaroid Basing your analysis on both quantitative and qualitative tools, what evidence is there that quality is getting better? Pod Weight control According to Pod Weight control chart in Appendix, the pod weight performance variability is within the control limit (between 2. 74 2. 835), which means the process is in control. This indicates the quality is getting better since the Pod Weight defect rate is normal (Pod Weight measurement is a part of defect report issued by operator, which continue 1% after Greenlight implementation) and in control, although they reduce the number of quality control samples. However, each average of sample of the last five shifts has decreasing trend. Therefore, Polaroid might want to investigate the cause before the process is out of control. Less Quality Control expense We will write a custom essay sample on Polaroid Case specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Polaroid Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Polaroid Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Since quality control activities do not add value to the Polaroid camera, a company normally wants to reduce the cost of quality control as much as possible. In Polaroid, the quality control process itself can increase the defect rate and makes the sampling product to be reworked. Therefore, reducing the number of samples by implementing Greenlight saves the company’s expense. Standardize the process Prior to the Greenlight project, the process quality at Polaroid was rely on operators’ individual performance since each of them had their own mindset how to handle the machines from their experience. The knowledge of dealing with machines belonged to operators, not the company. The Greenlight project s provides the standard direction, which benefits to the company since now the knowledge belongs to the company. Basing your analysis on both quantitative and qualitative tools, what evidence is there that quality is getting worse? Finger Height control The control chart of Finger Height measurement in appendix is not as good as Pod Weight. 20 of 45 sampling data are out of control. Moreover, the interval between the maximum and average. I. We Need Greenlight But for Which Reason? Quality control of film cartridges on R2 was a routine process, but the QC department found that there are some discrepancies between the defect rate of QC auditors and the Operators. Defects were being passed through the entire manufacturing process unnoticed. While pre-existing measurements at quality control showed low overall defect rates, there were complications in the process and interference from operators that affected QC numbers. Project Greenlight was initially necessary to allow for accurate measurement of processes and quality control during the process as opposed to the end of the process. Once implemented, Greenlight would serve to measure and identify manufacturing process steps that were not in control and might produce defects. While necessary to provide a clear understanding of quality control through each step of the manufacturing process, upper management seemed less interested in Greenlight’s success as a source of continual improvement and more in its ability to cut personnel from the quality ontrol side. Greenlight is necessary in their minds, but not for the reasons we have suggested. II. X-bar and R charts to the Rescue. (Please see exhibits 1-5 in the appendix for R2 process control charts) After generating X-bar and R charts for both the finger height and pod weight processes, we can generate a few conclusions. First, both R-charts show subgroup ranges that are within the control limits, which suggests that the variation between subgroups is consistent. However, we can clearly see from the X-bar chart for finger height that this process is not in control. Moreover, this seems to be a substantial problem, as these limits are violated frequently. Exhibit 5 shows the graphs for finger-height and pod-weight in each shift. The pod weight graphs for Shift A, B and C shows that processes are in control. Finger height graphs for shift B shows that Polaroid Case I. We Need Greenlight But for Which Reason? Quality control of film cartridges on R2 was a routine process, but the QC department found that there are some discrepancies between the defect rate of QC auditors and the Operators. Defects were being passed through the entire manufacturing process unnoticed. While pre-existing measurements at quality control showed low overall defect rates, there were complications in the process and interference from operators that affected QC numbers. Project Greenlight was initially necessary to allow for accurate measurement of processes and quality control during the process as opposed to the end of the process. Once implemented, Greenlight would serve to measure and identify manufacturing process steps that were not in control and might produce defects. While necessary to provide a clear understanding of quality control through each step of the manufacturing process, upper management seemed less interested in Greenlight’s success as a source of continual improvement and more in its ability to cut personnel from the quality control side. Greenlight is necessary in their minds, but not for the reasons we have suggested. II. X-bar and R charts to the Rescue. (Please see exhibits 1-5 in the appendix for R2 process control charts) After generating X-bar and R charts for both the finger height and pod weight processes, we can generate a few conclusions. First, both R-charts show subgroup ranges that are within the control limits, which suggests that the variation between subgroups is consistent. However, we can clearly see from the X-bar chart for finger height that this process is not in control. Moreover, this seems to be a substantial problem, as these limits are violated frequently. Exhibit 5 shows the graphs for finger-height and pod-weight in each shift. The pod weight graphs for Shift A, B and C shows that processes are in control. Finger height graphs for shift B shows that process is out of control as several points fall outside of the control limits. Finger height shift A and C are in control but many points are close to upper control limits in the X-bar charts. From this analysis we conclude that the process involved in finger height is problematic and should be optimized before moving forward on analysis of other parts of the overall process. The regular violation of control limits may point to a significant contribution to overall quality control rejections. III. Quality Check â€Å"Type of Defects† (exhibit 4) and â€Å"Reported Defect Rates† (exhibit 5) suggests that the output quality of R2 has declined. The reported defective rate from the operators had decreased from under 1% to 0. 5% and the defective rate from the central process auditors had increased from over 1% to levels averaging 10% (stated in case). The exhibits also show that although the types of defects noticed by the operator and auditor are same, but the number of times the defect observed by auditor is significantly igher. Factors contributing to decrease in quality of product are numerous. R2 does not inspect for the types of defects that consumers notice. Rather, it inspects for more technical, hidden defects. Operators do not follow the guidelines for interpreting control charts as most of the defects are sighted by Quality Control at the end of the process. Some problems that operators did not regard as important are not reported and result in rejection by quality cont rol at the end of the process. Operators tweak the machines when products do not meet the process control limit resulting in greater inconsistency within the process. All of these influences suggest that overall product quality has declined with the implementation of Greenlight. However, it is more likely that output quality continues to exist at pre-Greenlight levels, but is simply measured more effectively than in the past and is a system in which operators cannot manipulate over QC numbers. IV. Greenlight to the Future Moving forward on the R2 line over the coming six months will involve not only statistical analysis of the manufacturing processes, but alignment of the work staff to achieve continually achieve better results. Creating this culture of continual improvement will be more difficult the measurement part, but in will allow process data to be leveraged to increase quality output and in the end reduce costs on the R2 line. This will begin with a closer partnership with process operators. In the current situation, operators have little reason to buy into Greenlight. For this project to be effective, they will have to have to be compensated for their good performance. We suggest a bonus payment structure that rewards operators not only for improvement of the process step they are responsible for, but also for shift and overall effectiveness at achieving in-control processes and better quality. Additionally, Bud must seek to form a partnership with upper management and convincing this group that capital nvestments will be needed to make Greenlight effective in the long run. While this project has the potential to generate increased efficiencies across the R2 line in the long run, it does not represent a tool for immediate reactionary cost-cutting, which may be upper management’s original reasons for supporting this initiative.

My Philosophy Essays - Free Essays, Term Papers, Research Papers

My Philosophy Essays - Free Essays, Term Papers, Research Papers My Philosophy My Philosophy You can only appreciate things that are fun after you work hard to achieve them. Fortune Cookie, 2000 My philosophy of life is that if you work hard enough, you will achieve the things you want. In other words, Practice makes perfect. The feeling that you get from having fun is great, but it is important to work hard to achieve this fun thing. The feeling of having fun is irrelevant if hard work was not involved in achieving it. An example to illustrate this point is when someone begins a new sport. At first, you will be bad at the sport and will have a great deal of difficulty, but with hard work and a great deal of practice, improvement will become possible. I can relate this to my personal experiences with ice hockey. I had never played before this past October and had only skated four times in my life. From October until the season ended in March, I practiced every Monday and Wednesday. I felt that I was working very hard at getting better and by March, I could actually perform adequately and no longer embarrassed myself every time I go on the ice. I felt very good about my achievement in this sport. Another example of feeling a sense of satisfaction from hard work happened from my last biology exam. I studied more than I had ever studied for a biology test before. Many hours of review were put into this particular unit of study. I studied both at home and in support class. The final product of all this effort was a 99 percent on my test. Never before did I do this well on any test. The feeling I had when Mrs. Wysocki handed me back my test was fantastic. I felt a true sense of achievement because of all the time and effort I put into studying. My third and final example of feeling a sense of satisfaction from hard work happened last year in baseball. I wasnt the fastest kid on the team, or the longest hitter, and I didnt have an exceptionally strong throwing arm, but I had a lot of heart and luck. I worked hard every practice (like in hockey), and I started to improve all my skills. By the end of the season I was a pretty well rounded ballplayer, and I became the best outfielder on my team (I had 5 sliding catches, and 4 diving catches). Since my team pulled together so well, we made it to the playoffs. The first team that we played was amazing; they were undefeated in the regular season. We played a long hard fought game, and we went into extra innings. The other team scored two runs, and then since we were the home team we got a chance to bat. I was the fifth batter up, a man on first and third, and with two outs and two strikes against me (imagine the pressure), the pitch was perfect and I hammered it into deep center. I ran the fastest that I have ever ran before, men on first and third scored, so my coach gave me the stop sign (like Id listen), but kept on running. The outfielder threw it to the cut off man, who then threw it home to the catcher. It was just me and the catcher now (just imagine what my coach mustve been thinking during this). I ran full speed and delivered an enormous body check to the catcher, which caused the ball to fly out of his mitt, and then the ump shouted SAFE!!! My whole team ran onto the field and picked me up at home plate, I was so proud. Im not sure but until this day, I think that my dad was so proud that his eyes were filled with tears of joy. In my mind, my philosophy couldnt be more true. If you work hard and practice a lot, youll get better at something, and then you have a lot of fun doing it.

How To Get Your Professor’s Help Finding a Job

How To Get Your Professor’s Help Finding a Job Networking is everything, right? But what if you’re only just out of college- or perhaps still in college. Who do you have to network with? Keep in mind you may be forgetting a valuable resource: your professors. They know better than anyone about your skills and performance, and they have professional contacts galore. They’re also generous! And if they know you very well as a student, they’d probably be more than happy to help steer you towards success.Sound great? It is. But it’s not that easy. There are a few things you’ll have to do in order for a professor to be willing to vouch for you like that. Here are a few steps you can start with to earn their favor.1. Do the work.It sounds very simple, and it is. But you have to put in the effort. Show up to class. Do the work, and do it well. Speak up in class. Stay engaged. Turn up to office hours. Do your best, humbly accept criticism, and improve. Showing you can learn from mistakes and act respectf ully and grow sets you up very well, indeed.2. Get some face time.You’ll need to have a relationship with your professor if they’re going to put their name on the line for you. Send out a beginning-of-the-semester hello email introducing yourself. This will help you stand out early on, especially if you back it up by attending office hours at least semi-regularly. You’ll set yourself up well to be on the radar when you need to ask a favor.3. Be helpful to get help.Offer to help with your professor’s clinical trial or big research project. You might have to start small as you build experience, but eventually you’ll learn a ton and gain their trust and respect. And that way when you ask for help, it won’t be entirely one-sided.4. Ask for a recommendation letter.A recommendation letter is a great gateway to other kinds of career help. You’ll definitely need references in your first flurries of job applications. Trying to find your first job can be daunting and confusing, and a letter from your professor can really help make all the difference.5. Seek informational interviews.You can also ask your professor for help setting you up with their professional contacts for informational interviews to get a sense of what working in a particular industry will be like. Asking for referrals to contacts and introductions is a smaller leap than asking for help finding a job. And if you make them proud you’ll be well-placed to ask them for the bigger stuff later on.6. Get help with your resume.The last step on the way to actually asking for job help is to ask for help preparing your job application package. No one knows better than your professor, a professional in their field, what would be most advantageous on a resume. Swing by those office hours again and ask for tips. Don’t show up with a blank page and expect them to write it for you. Do put a lot of work, and thought into your materials and ask just for enou gh help to polish up the details.

Assess the strengths and weaknesses of the 'fair trade' social Essay

Assess the strengths and weaknesses of the 'fair trade' social movement as a mechanism to reduce global inequalities - Essay Example eginnings in the Netherlands with the Max Havelaar label, the concept of fair trade has now grown into an international movement that buys produce direct from farmers and cooperatives in 48 countries across Africa, Asia and Latin America. The promise of fair trade is simple: that the producer will be paid a fair price for his or her product over a guaranteed long-term period, protecting farmers in poor countries from the vagaries of a volatile world market. Fair-trade labelling schemes now operate in 19 countries. Growth has been so rapid that an international coordinating body -- the Fair-trade Labelling Organisation -- has been established to monitor and maintain standards. In the UK, the certification body is called the Fairtrade Foundation, which now gives its stamp of approval to hundreds of products, from snacks such as chocolate brownies to consumer desirables such as t-shirts and footballs. (Barrientos 2006) Growth rates in the fair-trade market would make even the most seasoned capitalist giddy -- sales were up 51 per cent in 2004, and an impressive  £140million rang through shop checkouts under the Fairtrade label in the UK. According to the Fairtrade Foundation, three million fair-trade hot drinks are brewed in the UK every day. There is even a fair-trade lifestyle magazine, New Consumer. All this despite the fact that fair-trade products -- almost by definition -- are more expensive than their conventional competitors. This premium is essentially the price Western consumers are prepared to pay to know that their purchasing decisions are ethically sound. Fair trade has become a major high-street brand, communicating certain ethical qualities about the product to the consumer in a same way that brands such as Gap and Nike sell themselves on beauty and celebrity. Not for nothing are fair-trade products often covered with pictures of smiling farmers explaining how their fair deal has become a lifeline for themselves and their families. Rather than simply

A brief critical analysis of Asymmetric reactions to work group sex Article

A brief critical analysis of Asymmetric reactions to work group sex diversity among men and women, by Chatman & OReilly (2004), Academy of Management Journal, Vol.47, No.2, 193 208 - Article Example male dominated work environment, while women were more likely to be democratic toward men when the work group was female dominated (Konrad, Winter, and Gutek, 1992). The authors note that previous studies have relied on information that was gathered in environments where there were very few instances of female presence (p. 194). The issue of female underrepresentation in the work groups has also been a concern for feminists and researchers for a number of years (Syed and Murray, 2008) (Francoeur et al. 2008). The authors extend this hypothesis to include environments that are male dominated, female dominated, exclusively male or female, and a balanced number of men and women. By adding these other factors the study has not only separated itself from previous research, but enabled the examination of the issue of group sex diversity from various angles while avoiding a focus on similarity-attraction predictions. Chatman and O’Reilly put forth a study using deductive reasoning and a set of hypotheses that examine the relationship of men and women to the gender proportion of their work groups. The authors begin the study by examining general observations about gender in the work groups and go on to narrow their observations and previous research into a set of hypotheses. The first, hypothesis 1, is concerned with male and female preference for inclusion in higher status work groups and secondly, hypothesis 2a proposes that men and women in groups that are dominated by their own gender will be more committed to the organization. In addition those in groups that are dominated by their own gender will express a higher positive affect as proposed in hypothesis 2b. Lastly hypothesis 2c suggests that those in groups where their own gender is dominate will believe those groups are more cooperating than groups dominated by the opposite sex (p. 196). The authors conducted a quantitative study examining 189 professionals of both genders who were surveyed about their beliefs

Hospitality And Tourism Marketing Strategies

Hospitality And Tourism Marketing Strategies Tourism and hospitality industry has become one of the largest industries in modern and competitive business world. It is a common remedy for development and the world travel and tourism industry supported 234 million jobs (8.7% of total world employment) and contributed 10.3% of world gross domestic product in 2006 (Opening up Trade in Services :Key for Tourism Growth, 2008) . The tourism and hospitality industry has been as a helpful force for world peace; the benefits of mixing together different types of people and different cultures. The travel industry has contributed to the accomplishment of millennium development goals especially in the third world countries. Despite a huge expansion in the travel industry fuelled by opportunities created by the internet and emerging markets consistent profitability for many airlines and travel-related firms remains elusive due to terrorism, recession, the SARS virus, strikes, and the Icelandic ash cloud: the list piles up. Before people tr avel for survival or to better themselves but, now people travel for entertainment, business purpose and amusement. Airship or air-ways business have become easier, faster and cheaper to travel around the globe and the airline industry such as Ryan air plays an important role in the tourism sector. 1.1 Over view of Ryanair airline: Ryanair is an Irish low-cost, first and largest low fares airlines in Europe. From Ryanair case study analysis (february19, 2008) it is shown that Ryanair head office situated at Dublin Airport, Ireland, and has based in London Stansted Airport (the third-busiest airport in the United Kingdom). The late Dr. Tony Ryan and his family have established Ryanair in 1985 with just 25 staff. In July 1985 they had launched their first route from Waterford and London Gatwick which is operated by a 15-seat Bandeirante twin-turboprop according to About Us (1985) www.ryanair.com. To defy the oligopoly market between British Airways (BA) and Aer lingus in Dublin-London route, the newly stabilised Ryanair obtains permission from the regulatory authorities. According to Ryanair website,( About Us ,1986 www.ryanair.com), Comparing the price of the BA and Aer Lingus lowest return fare of  £209,Ryanair launched the first Dublin-London Luton flight in May 1986 for only  £99.So in response to stay in the market those rivals cut down their high fares. Inspite of having three conjugative years growth in aircraft, routes and competitive price, they face a massive loss of  £20m which made the company to follow the model of Southeast Airlines leads a change of its management and structure according to Ryanair website(About Us, History of Ryanair, 1990, www.ryanair.com) .For getting a competitive position in Airline industry, The Ryan family put in an additional  £20m in the company and change their management which is a copy of Southwest Airlines low fares model(A bout Us,1990 www.ryanair.com). Thus they are going to begin their innovative management which generally based on low cost with low fare and starting first low fare business in European airlines sector. Now Ryanair offers lowest fares but high frequency flights, moving in to a single aircraft fleet type. It reduces its Dublin-London Luton flight fares from  £99 to just  £59 return by cutting down free drinks and meals on board. The Easter weekend seat sale fares of  £59 return that launched in 1990 was overcoming customers or passengers demand. A vast of people wanted to get this demanding Easter weekend seat and It was such demanding that in Dawson street there was more than halfway traveller s line for three days to get that bargain (About Us, www.ryanair.com). After taking the Southwest airlines low fare model and establishing cost reduction in their strategy Ryanair is rapidly growing in airline market. Their revenue is increasing rapidly which is shown in their annual report. According to annual report of Ryanair (2003), Revenues have risen increasingly and in 2002 revenue was à ¢Ã¢â‚¬Å¡Ã‚ ¬ 624.1million.After one year it was increasingly from à ¢Ã¢â‚¬Å¡Ã‚ ¬ 624 (2002) to à ¢Ã¢â‚¬Å¡Ã‚ ¬842.5 million (2003) and over the same time, net profits had increased from à ¢Ã¢â‚¬Å¡Ã‚ ¬ 150.4 million (35%) to à ¢Ã¢â‚¬Å¡Ã‚ ¬239.4 million (59%). Thus Ryanair increasing their business rapidly and get the huge amount of profit. Now Rianair is distinctive from their competitor .Currently introducing a fantastic team which consist more than 8000 people and it operates a massive number of 51,100 flights per year which is more than 1400 flights per day (About Us, History of Ryanair, www.ryanair.com). By operating a fleet of 250 new aircraft which includes short to medium range, single aisle, narrow body jet airliner 737-800, Ryanair becomes the worlds best budget airline (www.ryanair.com). Providing more than 1100 low fare routes from 44 bases across 27 countries, Ryanair connects 160 destinations. According to Ryanair website (www.ryanair.com), Within next 02 years before taking account of planned disposals, Rainair want to introduce 64 new aircraft in their fleet and currently it carries 73.5 million passengers (approx) which is almost 15% {(73.5/63.5100}higher than the last year (63.5m). Safety is a most important priority for the management of Ryanair. Their commitment to deliver great safeties for their pa ssenger and this obligation begins with instructing or training of Ryanairs pilot, cabin crews and maintenance human resources and includes a policy of maintaining its aircraft in accordance with the highest European Airline Industry Standards. 2.0 Marketing Concept: Marketing is a process which helps to find out what consumers want, and then provide it for them. It is a system of business activities which is designed to plan, price, promote and distribute services to target markets, in order to achieve organization objectives. Baker (1992,p.20) pointed that marketing is concerned with the establishment of mutually satisfying exchange relationships in which the judgements as to what is satisfying depend upon the perception of the parties to the exchange. Basically, it involves creating the right product with right price and then putting it in the right place with the right promotion; everything is done for making customers or target market happy. Marketing is identifying the target market and satisfying customers now and in the future. In most organizations, an analytical function, strategic direction and facilitates are tactically set to attract customers. Marketing strategy is important for every business. An effective marketing strategy can help a business to get more profit and also getting high position in competitive business market. Marketing strategy can be the life or death of a business. Having a wrong strategy, business will go down. Beginning an effective strategy is the key of success for business. Marketing strategy is the way and compass of an organisation over the long turn. Effective marketing strategy can bring advantages for the organisation. For creating effective strategy company always organized and proper utilized companies resources within a tough and challenging environment, to assemble whatever market needs, to fulfil what customer wants and also fulfil whatever stake holder expect. Successful strategy always examine the present situation and then set up plan which help to deal with all operational aspects needed to realize the achievement of organisational goal as argued by Jain (2000). Its a plan of action that summarizes what will be done to reach the stated objective. Jain (2000) identified the significant characteristic of strategic marketing as putting emphasis on long-term implications and monitoring the business environment, taking into consideration the corporate culture, business resources and the corporate stakeholders and varying roles for different pro ducts or markets. Marketing Strategy deals with the proper selection of marketing opportunities to pursue, examining and analysing target market and creating a right marketing mix that will satisfy customers in the target market. It basically deals with four essential elements which include sale or promotion, product, place and pricing. 2.1 Marketing strategy of Ryanair: Marketing Strategy is the most important business element for an organisation. It helps an organisation to identify organisations target goal and explain how organisation will achieve the target goal within a stated time frame. Generally all organisations have strategies that would maintain or enhance their competitive benefit in the market, and Ryan Air is never an exemption. There are different types of marketing strategy which is followed by organization or company to create an effective strategy, such as guerrilla marketing and viral marketing. Guerrilla marketing and viral marketing both are followed by Ryanair. 2.2.1 Guerrilla marketing: Guerrilla marketing is a marketing process hit hard, hit fast, get in, and get out and also a tactic which help to focuses on low cost, and fast-to-market, promotions. Guerrilla marketing is a marketing process of alternative ways of pursuing straight goals and an established technique of achieving profits with least amount money. The main aim of guerrilla marketing is to create a unique, appealing and stimulating idea to create buzz (buzz is used in word of marketing), and subsequently go round viral. Tom Richard (2005) pointed that with guerrilla marketing business can be able to increase the amount of traffic which comes from their business without spending a huge amount of money. 2.2.1.1Guerrilla marketing of Ryanair: In Ryanair marketing strategy, they follow guerrilla marketing technique which is unquestionably winning in realistic applications, are still new, fresh and not as clearly explored academically as other marketing technique. Strategy of Ryanair based on cost reduction strategy, minimum standard of service, short haul flight, very low prices and no frills, point to point frequency, all these are designed to achieve their goal and having a competitive position within the airline market. Here I discuss some guerrilla marketing techniques of Ryanair. Cost reduction strategy of Ryanair: Low fares and no frills are the key elements of Ryanairs marketing strategy. Low fares are offered by Ryanair to get large amount of passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. Strategy of Ryanair is based on cost leadership strategy, in this strategy management manage and do all value adding activities with the lowest manufacturer of product in business and attract customer with their lowest price. Cost reduction strategy helps them to gain competitive position in airline market. Lowest price help them to get many customers. Their assured aim is to divide into constituent parts of air travel and cut costs in every possible area which help them to offer lowest fare to their passenger than other competitor airlines. A particular part of passengers are targeted by Ryanair and they are just absorbed all their energy on that. Their target customers are the ones who are not capable to travel on a main or highest fare airline. Ryan air has established a relationship with consumers by using low cost product which helps them to sell additional higher-margin products and services that develop the consumers interface with the low-cost product or service. Ryanairs strategy, achieve competitive advantage through cost leadership and differentiation across broad and narrow target market so that superior profits could be generated by charging the market average price while holding costs down and this is consistent with Porters (1985) generic strategies. Being reliable: To deliver the best customer service performance is the strategy of Ryanair. According to the reports of Association of European Airlines (2004) Ryanair has achieved better punctuality than their competitor, less lost bags and smaller amount of cancellations than all of the rest of its peer grouping in Europe. Ryanair achieved all these good will because they are purposeful to carry out their services on powerfully or strongly and operating their services from secondary airports which are not congested. Monthly customer service statistics for September, 2010 was published by Ryanair, substantiate that they deliver Europes No 1 airline customer service to their passengers. For the duration of the month of September 2010, it shows that on time arriving flight of Ryanair is 85% of over 42000, fewer complaint which is 1 complaint per 2,000 passengers and less than 1 missing bag per 3,000 passengers was received. Ryanair are more concern about the safeties for passenger. According to Ryan airs annual report (2009), in their twenty years working history they have not had a single occurrence involving major injury to their passengers or flight crew. Point to point Flight frequency: Ryanair also provides frequent point to point flights on short haul routes and this route allow Ryanair to give frequent service. Ryan air use secondary or regional airports because this Secondary and regional airports are usually not as much of crowded than major airports which helps Ryanair to provide superior rates of on time departures, quicker turnaround times (the time an aircraft expend at a gate loading and Unloading passengers), less terminal delays, more competitive airport entrance and handling expenses according to Association of European Airlines report (2004). Point to point flying allow Ryan air to provide non-stop routes and keep away from the expenses of service for connecting passengers, baggage transfer and transit passenger assistance costs. Faster turnaround time is an important factor for Ryanair to exploit aircraft utilisation. Association of European Airlines published on time performance record of some airlines in their statistics reports and the airlines sta tistics (2004). According to their statistics, for the first six months of 2004 Ryanair arrived within 15 minutes of schedule time which was 92%, on the other hand its main competitors like Lufthansa AG (Lufthansa) 84%, Air France 84%, easy Jet Plc (easy Jet) 82%, British Airways 81% and Alitalia S.P.A. (Alitalia) 80%. Building achievement in the Ireland-U.K. market and increasing service to continental Europe, Ryanair intends to pursue a manageable growth preparation targeting precise markets. Targeting specific market will have opportunities for sustained growth by initiating supplementary routes from the U.K. or Ireland to other locations in continental Europe that are currently served by higher-cost, higher-fare carriers; increasing the frequency of service on its existing routes and this are believed by Ryanair. 2.2.2 Viral marketing of Ryanair: According to Allen.K (2008) viral marketing is a marketing technique that employed the concept of using the social networks of other people so that they can spread and expose their business product and services. Viral marketing strategy is a strategy that encourages individual to pass on a marketing message to others, creating an ever-expanding nexus of internet users spreading the world pointed by Hutchison. T, Macy. A et al (2009). This marketing strategy help organization or company to pass their information by using website, video clips, e-books, brand able software, images or text messages. It also can be word of mouth. Some viral marketing strategy is included here which is followed by Ryanair. Straight marketing technique: Ryanair has been using straight marketing techniques for recruitment and maintenance of customers to widen products and services. Travel agents are not used by Ryan air so that they do not pay agency commissions. Customers book online over the internet which helps the company to save agency fees. According to About Us, History of Ryanair (2000) www.ryanair.com, on January 2000 Ryanair started biggest booking website of Europe which is www.ryanair.com. This largest website helps them to reduce their cost and getting huge amount of booking. After launching the website weekly it was taking over 50,000 booking and this huge number of booking was established within three mounts. This website also allows passengers to get the lowest possible cost hotel rooms, car hire, lowest cost travel insurance as well as cheapest rail services (www.ryanair.com, About Us, History of Ryanair (2000). According to Ryanair website (About Us,2000, www.ryanair.com) the weather report in Skynews gets sponsored by Ryanair, The first airline sponsoring weather news by doing this they reach to millions and thousands of people watching television in their homes and people in hotels all over the European countries. The flexibility of getting Online tickets within the wide time span from 15 days up to 4 hours which is prior to the departure of their scheduled flight. Boarding pass too can be reprinted up to 4 hours before the scheduled flight according to online booking, ryanair.com 2009. Ryanair Magazine: For focusing customer and creating good relation with customer Ryanair publish their monthly magazine. In their monthly magazine, it is generally described directly to the interests and purchasing behaviour of Ryanairs exceptional audience and essentials include charming destination guides, travel tour ideas, property and real estate guides, select hotel reviews, seasonal recreation guides, technology updates and individuality profiles according to www.ryanair.com (advertise with us). Their magazine provide their passenger do not need to pay too much and provide them too get cheapest travel tour, cheapest hotel etc.Ryanair also involve to do some social activities. They are donated all money whatever they raise by selling their charity magazines. Their first charity calendar was published in 2008 which features their cabin crew and it raised à ¢Ã¢â‚¬Å¡Ã‚ ¬75,000 for childrens charity Angels Quest in Ireland (www.ryanair.com). 3.0 Public relation tactics: In every organisation public relation strategy is very important to the success of a business. It helps to communicate with customers all over the world. Public relation (PR) is a relation between company or organization and public which provide a service for the company by serving to provide the public and the media a better thoughtful of how the company works. It helps the company to attain its full potential and provide feedback to the company from the public. This usually takes the form of research regarding what areas the public is most happy and unhappy with. Within the tourism industry, public relation is not solely the work of PR department but also the entire employees. Public relations help an organization to develop its mission and vision and also meet customer or public needs and desires. Most times companies take some tactics to make relation with consumer which help to keep the customer coming back for more time. Ryanair also follow some tactics to create a better relationship with customers. Statistics from Association of European Airline (2004) shows Ryanair topped the list of customer satisfaction. In customer satisfaction figures Ryanair has got the pole position by providing best punctuality, the smallest number of lost bags and the least cancellations .Ryanairs head of communications, Peter (Holiday extras, Ryanair best for customer service,2007) said that the high fare airlines basically cannot contend with Ryanair either on price or on customer service satisfaction. Recently, Ryanair revealed that they have entered into agreements with a number of companies to present advertising space on the seatbacks and overhead baggage storage areas on their planes. 3.1 Relationship marketing of Ryanair: There have been many attempts to define relationship marketing. Berry (1983) pointed that Relationship marketing is attracting, maintaining and in multi service organisation-enhancing customer relationships which help to strengthen the relationship with customer and also transforming indifferent customers into loyal ones. Todays competitive market relationship marketing is important to get more customers. Successful relationship marketing helps business to get loyal customer which is important for business. Ryanair has created relationship marketing with public by providing better service quality such as best punctuality, the least lost bags and least cancelation, creating their own website which provide all information and resent news of Ryanair, publishing their monthly magazine, donating charity and sometime offering special offer. For giving special offer 1st November 2010 Ryanair announce that passengers can book their à ¢Ã¢â‚¬Å¡Ã‚ ¬6 seats for travel and booking their à ¢Ã¢â‚¬Å¡Ã‚ ¬6 seats, passenger can travel on more than 500 European destinations in December and January. If passengers want to get this offer they have to booked these seats until midnight (24:00hrs) Thursday (4th Nov) according to Ryanair news (1st November 2010).This offer announcing by Ryanair to make relationship with thei r customer. For making relationship with public Ryanair donated for charity by selling their calendar. From this calendar they got 100,000 euro and donated this money to Dublins Simon Community which is a charity works with homeless people in Dublin city(About Us,www.ryanair.com). 3.2 Customer loyalty tactics of Ryanair No business exits profitability without customers, which means customers are main element for a business and business would be more profitable when they are loyal. Loyal customer is king buy more, buy longer and tells more people. That customer who doesnt return or doesnt make partnership to the organisation or doesnt spread positive word of mouth has no value to an organisation. If any company or organisation wants to win the market place they must be customer-centered. Creating customer loyalty is important for every company and according to Reichheld (1996) greater customer loyalty brings about superior employee satisfaction and improves returns for shareholders. Richheld (1996) identified that customer loyalty, employee loyalty and investor loyalty are the key for the success of an organisation. That means loyalty is the key element to create relationship with public. Like every company Ryanair wants to encourage its repeat visit. Ryanair needs to drive repeat customer business which will give an extra little help to its loyal customer and at the same time boost its revenue. To maximise the number of repeat customer, Ryanair appointed the well recognised incremental revenue provider for online business-Webloyalty which is revealed from webloyalty news on march 2010 (www.webloyalty.com). Webloyalty has a vast experience in online businesses which work on driving repeat customer business by providing an option, named discount scheme to its online shopper. Customers who are booking online with Ryanair, they will have the option to join shopper discount and rewards. This offer provides passengers the option to join a 30-day free trial of Shoppen und Sparen. It also provide year-round discounts of up to 20 percent at over 400 top online retailers and EUR15 cash back check from Webloyalty for their next Ryanair purchase after joining the program. Martin Child, managing director of Europes Webloyalty (2010) said this model will help Ryanair to reward its repeat customers whilst providing a revenue stream and repeat business to their web pages with minimal effort required by them to implement the programme. Sinead Finn(2009), director of commercial revenue (Ryanair), insisted the passengers of Europes largest low fares airline Ryanair has already save billions each year with the lowest guaranteed fares, now in partnership with Webloyalty across three European markets, even more of our passengers can choose to join membership programs of Webloyalty and save more with ongoing discounts. For keeping to its customer, on Thursday 20 August Ryanair, low fares airlines, has announced details of an amazing flight good deal in Bangor as well as Belfast to commemorate A-level results day (Stakeholder media news August 2009). Europes largest low fares airline Ryanair announced that Ryanair Company will benevolent to give away free of charge flights to A-level students. They give these free amazing flight offers for those students who have gained admission test of those colleges and universities which are situated in their five destinations from George Best Belfast City Airport to East Midlands, Bristol, Liverpool, Glasgow Prestwick and London Stansted,. This amazing offer can get those first students who can come in Major Street Bangor and Belfast at 11.00 am to 14.00 pm next Thursday with their A-level results slip as well as letter of offer to the Ryanair Company. Only these students can win these free flight tickets towards university according to Stakeholder media news ( 2009). From Stakeholder media news (2009) ,Laura McCormack, management member of Ryanair said that University can be costly time for students and their parents, but the special offer of low fare airline, Ryanairs guaranteed means that guardian or parents of students as well as students can fly their house and vacation at the lowest fares. All things are done by them for keeping customer. 4.0 Effectiveness Marketing strategies and Public Relation Tactics of Ryanair: Developing and managing effective marketing strategies are important for company to achieve the broad goal and with effective marketing strategy company can beat with other competitor which helps them to get high position in business market. Effective marketing strategy helps company to satisfy their customer and get the target market. A successful marketing strategy must be tractable. Marketing tactics are essential to create an effective strategy. Marketing tactics are the day-to-day actions that marketers undertake and involve the main marketing decision areas. This tactics help to make relationship with customer. Public relation tactics is the first step for an effective strategy. This marketing strategy helps the company to stand in competitive market and to gain competitive position in the airline market. Effective marketing strategy and public relation tactics is a way which helps company to growing revenue, increasing profits and reducing costs. With providing cost reduction strategy, point to point frequency, punctuality and minimum customer service now Ryanair is getting the largest low fares airlines in Europe. Revenue of Ryanair and increasing number of passenger provide that the strategy and public relation tactics of ryanair is so effective. According to About us, full year result 2010 (www.ryanaor.com), on 1st June 2010 Europes largest low fare airline Ryanair announced their full year Profits, it shows that after tax they get à ¢Ã¢â‚¬Å¡Ã‚ ¬319m profit and last year it was à ¢Ã¢â‚¬Å¡Ã‚ ¬105m profit that means it is increasing 204% when most of the competitors of Ryanair such as Bluewings (Ger), Globespan (UK) have announced sufferers or losses because of global recession .It provide that how effective there low cost marketing strategy is! Today customers are so concern about price and Ryanair use these things to attract their customer. Ryanair knows how to make relationship with their customer, what is their customer wanted, what is their expectation. Todays customers are kings for business so that they are always trying to make relationship with their customer by providing on time service .For making relationship with their customer Ryanair launches largest booking website which is www.ryanair.com. According to Ryanair website (About us, 1995, www.ryanair.com)by their effective strategy Ryanair achieve vast quantity of passengers in their Dublin-London route and go beyond some major airlines like British Airways as well as Aer Lingus. In Europe, Dublin-London is the major intercontinental scheduled route than other routes and Irish Airline Ryanair has turn into largest passenger airlines on their all route that is operated by Ryanair to or from Dublin. That means lowest fares, on time and high frequency of Ryanair co ntinues to win success in every market which is operated between Ireland and the UK. Though Ryanair provide minimum services to their customer, their passenger number is increasing day by day because of their cost reduction strategy. According to Ryanair news (4th September 2010),September 2010 their passenger number is 6.84 million and last year it was 6.12 million, it means it is increasing more than 12%. Their biggest growing number of passengers provide that they are doing successful Airlines business in Europe. 5.0 Recommendation and conclusion: Every organization should try to satisfy their customer by providing product and services to achieve their goal. Customer satisfaction is the main intend of the marketing concept. Beyond any doubt, by their effective marketing strategies now Ryanair is the largest low cost airlines in Europe and achieve recognisable brand name. It can be said that their Low cost or no frills marketing strategies helps Ryanair to be able to gain huge amount of passengers. If the company cannot fulfil customer expectations then this company will go down. It can be recommended that their low cost marketing strategy is so effective. It can be said that their low cost strategy is a fundamental reason for them to get high profit. Making relationship with customer is most important to get long term business and customer loyalty is the most powerful for increasing companies advert, rising companys good will and getting more profit. But Ryanair provide minimum service, getting a position in competitive market they should think about that customer is valuable and it is recommended that they should think to increase customer loyalty.It can be said If Ryanair increase their public relatio n, they will get superior success and also can increase their business in competitive business world. Ryanair marketing strategy is based on cost leadership strategy that mean their main marketing concept is to cut their cost in every possible way and attract customer with their lowest fare. As their business is airlines business which depends with oil price, this oil price is increasing day by day. So, if they want to do their business, it is recommended that they should think about their price strategy and increase the price of their fare to stay in business. 6.0 References and Bibliography: 1. Opening up Trade in Services :Key for Tourism Growth(2008)[Online] Available at http://www.oecd.org/dataoecd/38/11/40191324.pdf 2. Laura Lake,(2010)Content Marketing[online] Available:http://marketing.about.com/od/strategytutorials/a/contentmarketing.htm 3. Baker, M. J. (1992),strategic marketing management, New York; Wiley 4. Jain, S. (2000),Marketing Planining and Strategy,6th edition, Cincinnati: South-Western College Publishing 5. Dibb, S.; Simkin, L.; et al (2006)Marketing Concept and Strategies fifth edtion, New York: Houghton Mifflin 6. Brennan, R., Baines, P.et al a(2003)Contemporary Strategic Marketing New York; Palgrave Macmillan. 7. Marketing teacher.com Ryan Air case study[Online] Available: http://marketingteacher.com/case-study/ryanair-case-study.html 8.Strategy-Ryanair-Strategy Available: http://www.ryanair.com/doc/investor/Strategy.pdf 9.Thinking made easy(2008)Ryanair case study analysis [Online] Available http://ivythesis.typepad.com/term_paper_topics/2008/02/ryanair-case-st.htmle: 10. Casestudyinc.com (2010)case study on ryanair, the biggest low-cost European airline [Online]Available: http://www.casestudyinc.com/ryanair-low-fares-airline-case-study 11. Ryanair.com (2010) [Online] Available at http://www.ryanair.com/en/news/ryanair-no-1customer-service-stats-august-2010 12. Smith+co (2009) Ryanair-a branded customer experience?[Online

Company: Delta Airline

Company: Delta Airline 1. What are the major business processes, i. e. operations, the organisation carries out? Here I did selected Delta Airlines as a company for my research. This company is providing a wide range of the air traffic facilities in different parts of the world. In other words we can say that there are many operational routs of this airline company and all the routes are very much beneficial. Another uniqueness of this company is a verity of airplanes including airbuses and jumbo etc. At this time the company owns more than seven hundred different aeroplanes of different size and capacity. Delta Airline is providing facilities to the people of the world to more from one place to another by air. The services and facilities of the company are very helpful for the passengers and also this company is providing enough revenue for the development of different airports and also in air traffic control system. They are also providing different types of devices and scanners for checking the bags and other luggage of the passengers on the airport. List the information systems that are used to automate these processes. The information system of the delta airline is governed at different levels and stages. For managing all the information and data the company is using some E-commerce platforms and these platforms are using different techniques to gather the information of the business process. And according to the requirements of the company these systems are providing managed and organized data for different purposes. Company is using different information systems to manage and boost their business accordingly. First of all they are using an online website for complete details and information’s. They are also using the ERP system to interconnect different business process and locations. Explain how ONE of these information systems is used to automate one of the processes. ERP is the main and very important information system and this system is working in different offices of the company and this system is managing the internal activities, procedures and accounts of the company. The whole working of the company is computerised and for this purpose they are using an ERP system to manage the business transactions and many other business procedures. This ERP system is managing all the internal and external working of the company and now the managers and other admin related people can get daily, weekly, monthly and annual reports of the business. How much they are investing and what is their outcome. And also which rout is more beneficial and which rout is facing lose. This system can also mange the internal accounts of the company, like different salary packages, sales and purchase etc. Hence, we can say that this information system is providing a complete access and functionality to manage the working and business of the company Describe one complete situation in which an end user uses this information system. Your description should be a textual narrative (in English), i. e. do not use diagrams. By using website (information system) the customers can get their required information and other inquires easily and accurately. By using this information system (website) the users can navigate their bookings and also they can confirm their seats by selecting source and destination. This website is also providing different guidelines and offers to the customers. This information system is completely managing the business of the company, because a complete backend system is working behind this website and this system will collect all the information’s. By using this backend system the managers can easily get their required reports and information about the business direction and trends. Who heads the development (or heads procurement decisions) of information systems in the organisation? Who is doing the planning, analysis, design, implementation and maintenance? The CEO of the company is working as head for making all the decisions about the development of the company and also there is complete chain of different management posts and everybody is contributing for achieving a single goal. The IT manager of the company is managing all the activities about the information system and for this purpose he is directly connected all the sub offices and departments of the company. In other words, the IT manager is controlling all the procedures and activations from the head office of the company. He is the also responsible for planning and analysis of the information system of the company and the technical and human resource department is designing, implementing and maintaining the information system and other decisions of the company. In other words we can say that the IT manage is governing the information system in the company. Discuss the system development methodology used? If information systems are acquired from off-the-shelf products, what is the process of procurement that is used in the organisation? The information technology always require changes and updation time to time, because new technologies and techniques are coming in the market, that’s why, it is essential for the business organizations and companies to change and upgrade their information technology systems. Similarly, the requirements of the people and customers are also being changed with the passage of time and to fulfil the requirements of the customers companies are looking to change and upgrade their information technology system and environment. The information system is very important for the professional and accurate working of the company and this information system is also increasing the working capacity of the company and on the other hand this information system is reducing their communication cost. Similarly, this information system is also increasing the business revenue of the company. In this type of business, information system can really help out the company to manage their activities more professionally and accurately, because they are operating in different countries and they need to interconnect and integrate their whole business under one platform and information system is providing this platform to interconnect all the locations and departments. Hence, we can say that the information system for the Delta Airline is very important and beneficial. Yes, the companies want to upgrade their information system structure, because the market of the information is changing and also the preferences of the customers are also changing. When we look at the information technology infrastructure of the Delta Airline then we come to know that their structure is changing due to the requirements of the customers. Now the customers wants to book and confirm the seat online and also they want to get many other inquires about the operations and timings of the flights and other rules and regulations. Now this is the very important of the company to provide this facility to the customers to get revenue, that’s why, they provided all these facilities and functionalities to compete with other airlines. Also their business strategies and preferences are also being changed and to fully accomplish the overall conditions they need to change their information system infrastructure. The up gradation in the IS (information system) infrastructure will help out the companies to increase their revenue and also the customer satisfaction will also increase. Another main benefit of this strategy is the value and survival in the market, because the companies can only survive with changes in their business strategies and in technology infrastructure. This strategy will not cost them very much, because they have a complete platform and infrastructure and they only need to upgrade the system with some new technologies and techniques. Discuss, in detail, the data collection techniques you used to answer the above questions. I did use many different data collection techniques to complete this research and to answer these questions. The literature and online searching technique is providing a wide range of different information about the company. The web site of the company contains complete history, business process, business strategies and many other important information and data about the company. Another technique which I did use for the collection of the data was the online search about the operations and information system of the company. And also, I contact with employees of the company to get the information about their managerial layers and also about the managerial activities and responsibilities. I also interview some other people and customers of the compony to get the information about the business activities and also about the information system of the company. In other words we can say that I did collect the information and data by using many different strategies and techniques. Give the details of the people you interviewed to answer the above questions. Include examples of the questions you asked to answer these questions For of all I ask some questions to the customers of the company about the services and operations of the company and how they are getting their required information and services from the company. For example, †¢ How the company is providing the facilities and services online? †¢ Are you satisfied with the Information system of the company? †¢ How they are managing feedbacks and requests? The management and human resource department of the company is very helpful, because I asked many questions to the human resource agents of the company about their activities and information system activation. For example, †¢ How many information systems are working in the company? †¢ What is the management level and who is governing the information system of the company? †¢ What are the main operations and service of the company? Approximately, I interview more than ten people including the customers and employees of the company for answering and completing this research.